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Marketing Coordinator

Marketing Coordinator

Full-Time*

Remote (U.S. Only)

*We will consider current undergraduate students in their senior year who could begin working part-time for the next several months and join the team full-time after graduation.


About Impactive

Impactive (formerly Outvote), backed by YCombinator and Higher Ground Labs, was founded in 2017 as a get-out-the-vote tool for Democrats. The Impactive product has since expanded to become a full-service platform allowing any campaign or cause to engage in distributed organizing. 

In the 2018 midterms, volunteers contacted over 1 million voters using Impactive. In 2020, we scaled significantly to meet the demand of this unprecedented election cycle. We’ve worked with over 500 clients nationwide, and volunteers have sent over 100 million text messages on behalf of Planned Parenthood, the DCCC, SEIU, Community Change, When We All Vote, Greenpeace, and campaigns up and down the ballot. Our work has been featured in The New York Times, Washington Post, TechCrunch, Fast Company, and many more. 

In 2021, Impactive will expand its platform further into nonprofit, advocacy, and additional markets. This will be an exciting time to play a critical role in helping shape the direction for what's coming next. We will continue to prioritize our progressive values while building a feature-rich platform that will broaden our reach across the impact space.


About the Role

Impactive’s Marketing Coordinator will be responsible for collaborating on a wide portfolio of B2B SaaS-focused marketing activities, ranging from developing creative assets to paid ad campaign analysis, organic social media management, email automation building, product marketing collateral, and more. This role is best suited for an entry-level marketing generalist who is eager for exposure to many facets of marketing, and hopes to grow quickly within a startup environment. The Marketing Coordinator will work closely with Impactive’s marketing-oriented Chief of Staff, our Senior Business Operations Manager (who oversees blog and webinar content), and our contracted marketing advisor, to plan and execute a variety of marketing campaigns. 


Responsibilities

  • Email marketing: Work with Impactive’s email automation tool, customer.io, to execute a  segmented email marketing strategy to deliver relevant product marketing information to sales targets at key points along the user journey. Partner with Impactive’s product team to implement clean, effective transactional emails to support product adoption. Collaborate with Impactive’s product and client strategies teams to release timely product updates in monthly email broadcasts. 
  • Organic social media: Manage the creation of and distribution of original content across Twitter, Facebook, Instagram, and LinkedIn; content includes blog posts, webinars, product updates, job openings, company updates, as well as amplified content from our partners in politics and advocacy. 
  • Paid social media: Collaborate on the creation of paid social media campaigns, such as Facebook and Instagram ads; execute these strategies by writing and designing basic ad creative, loading creative into Facebook Business Manager, and providing regular performance reports. 
  • Product marketing: Partner with Impactive’s product team to digest information about product updates or new feature releases and transform that information into compelling sales collateral, social media content, and other marketing campaigns. Oversee the rollout of feature launches, managing a cross-channel editorial calendar and collaborating with Impactive’s external public relations team when relevant. 
  • Marketing automations: Oversee Impactive’s slate of marketing automations, including integrations between tools like Zapier, Webflow, customer.io, and Salesforce. Monitor integrations and troubleshoot any errors. Plan and implement new automations as requested by the sales team, product team, client strategies team, etc. 


Preferred Qualifications

  • 0-1 years of work experience, with some exposure to marketing from first jobs, internships, extracurricular activities, etc.
  • Excellent organizational and project management skills, with an eye for detail, a fondness for to-do lists, and the ability to work independently
  • Comfort with technology with the ability to quickly adapt to new software tools, including basics like Slack, Notion, and Airtable and more specialized tools like customer.io, Later, Webflow, etc. 
  • Comfort with basic data analysis and spreadsheet creation, enough to compose and maintain simple dashboards with metrics like follower growth, email open rate, etc. 
  • Strong writing skills, with excellent grammar and the ability to craft copy in a clean, conversational voice
  • Some familiarity with basic graphic design using a tool like Canva; familiarity with Figma, Sketch, or the Adobe Creative Suite a bonus 
  • Passion for politics and activism, social impact and responsibility, or volunteering and fundraising for good causes 


We don’t expect individual candidates to have expertise across all of these areas—we’re looking for candidates that are particularly strong in a few areas, and are excited to learn in others.

We eagerly accept applicants with diverse backgrounds, experiences, abilities, and perspectives. Impactive is proud to be an equal opportunity employer. We celebrate our employees’ differences, and know that differences⁠ — of all kinds⁠ — make us infinitely stronger.


Compensation and Work Environment

  • Salary: $50,000-$60,000
  • Revenue sharing bonus program
  • 90-100% of medical and dental insurance premiums paid
  • $500 work-from-home equipment stipend at start of employment
  • $500 quarterly professional development stipend
  • $750 per year charitable contribution matching
  • Flexible work environment
  • Work with an inspiring and dedicated team of passionate activists and organizers 

*We will consider current undergraduate students in their senior year who could begin working part-time for the next several months and join the team full-time after graduation.

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