Increase in Vote Likelihood


Minutes to GOTV

In 2018, we launched the app, built in partnership with the amazing team at Based on the technology developed for the Impactive app, which is available to progressive and Democratic campaigns, the app was available to everyone nationwide. The app took advantage of the most powerful tool for getting voters to the polls, reminders from someone they know. The app made it easy to remind the folks in your contact list to check their registration status, find their polling place location, and vote.

With Impactive, we’ve shown that SMS from known contacts are more effective than door-to-door canvassing, the previous gold standard in voter turnout. We took the same concept and made it even easier to use with the app.

During the 2018 primaries, we found that a single SMS from a known contact made people over 10% more likely to vote. By comparison, door-to-door canvassing increases turnout by about 8% per conversation. app users could do 2 hours of canvassing in 5 minutes, from anywhere.

“Texting your friends played a major role in the 2018 midterms.” said Debra Cleaver, founder of “Our partnership with Impactive allowed us to provide voters with a free and easy to use platform to get out the vote to their friends and family right from their phone. We were excited to work with the Impactive team, and our app got a lot of people voting who may not have otherwise.”

Debra Cleaver
Founder of

“Texting your friends played a major role in the 2018 midterms.”


Organizations large and small use Impactive to mobilize their movements.
Nonprofit Organization

When We All Vote

When We All Vote reached over 400,000 voters in one night with their innovative #CouchParty.


Service Employees International Union (SEIU)

At nearly 2 million members, the Service Employees International Union (SEIU) is one of the most influential forces in American labor organizing.

Advocacy Organization

Community Change Action

With the help of almost 100 local affiliate organizations nationwide, Community Change Action is creating an impressive network of grassroots organizers fighting for progressive change.

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