In 2018, we launched the Vote.org app, built in partnership with the amazing team at Vote.org. Based on the technology developed for the Impactive app, which is available to progressive and Democratic campaigns, the Vote.org app was available to everyone nationwide. The app took advantage of the most powerful tool for getting voters to the polls, reminders from someone they know. The app made it easy to remind the folks in your contact list to check their registration status, find their polling place location, and vote.
With Impactive, we’ve shown that SMS from known contacts are more effective than door-to-door canvassing, the previous gold standard in voter turnout. We took the same concept and made it even easier to use with the Vote.org app.
During the 2018 primaries, we found that a single SMS from a known contact made people over 10% more likely to vote. By comparison, door-to-door canvassing increases turnout by about 8% per conversation. Vote.org app users could do 2 hours of canvassing in 5 minutes, from anywhere.
“Texting your friends played a major role in the 2018 midterms.” said Debra Cleaver, founder of Vote.org. “Our partnership with Impactive allowed us to provide voters with a free and easy to use platform to get out the vote to their friends and family right from their phone. We were excited to work with the Impactive team, and our Vote.org app got a lot of people voting who may not have otherwise.”
“Texting your friends played a major role in the 2018 midterms.”
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