Outvote rebranded to Impactive to make clear that our mission is to help any and all progressive social impact organizations and advocacy groups. We remain committed to our political and electoral work, and also look forward to welcoming many more nonprofit organizations as Impactive partners.
Impactive is the perfect tool for any campaign, advocacy organization, community-based organization, union, nonprofit, or even company trying to build an audience and engage volunteers in positive social impact.
For example, advocacy organizations use Impactive to spread the word about upcoming events or petitions (friends and family messaging, peer-to-peer texting, or broadcast texting). Campaigns use Impactive to send volunteers into the field to identify supporters (open canvassing). Unions use Impactive to increase membership through personal invitations from existing members (friends and family messaging). Nonprofits use Impactive to raise money (friends and family messaging or broadcast texting).
For more examples of how our partners use Impactive, browse our case studies.
Administrators are welcome to create a free account on Impactive immediately - start here! With a free account, you’ll be able to explore Impactive’s functionality, but you won’t be able to begin launching actions for volunteers. You’ll have full access to the tool after you’ve submitted payment and we’ve approved your account. We can typically activate new licenses within 24 hours.
Yes! Organizations on our Professional and Enterprise plans receive an organizing and campaign strategy workshop to help them integrate Impactive into their current programming. In addition, Enterprise clients receive a dedicated client strategy advisor who is always available to answer questions and troubleshoot. Organizations on our Standard plan are encouraged to visit our help center for helpful videos and articles.
Yes! Impactive allows any organization to create a branded voter registration page. Prospective voters visit these landing pages and complete a simple, three-step process to confirm their registration. Links to these voter registration landing pages can be sent via friends and family messaging, peer-to-peer texting, or broadcast texting for maximum distribution.
Impactive partners share fundraising links from campaigns on ActBlue, GoFundMe, and more with their volunteers. Volunteers can distribute these links via friends and family messaging, peer-to-peer texting, broadcast texting, or social media sharing to spread the word. Administrators can also create “Open a Webpage” actions that direct volunteers directly to fundraising pages.
Administrators can view data from their Impactive actions on the administrator dashboard. For example, after a peer-to-peer SMS campaign, administrators can view how many messages were sent by volunteers, how many conversations were initiated, how many tags were filed, and more. Administrators can also export data to a CSV, which is promptly emailed to all administrators on the campaign license after the CSV is requested through the Impactive administrator dashboard.
Impactive partners with select Enterprise-level clients to create white-labeled apps with custom branding and functionality. We’ll meet to determine your objectives, then Impactive’s product and engineering team will develop the white-labeled app with ongoing revisions as needed. For more information about the white-labeling process, including pricing, please contact Jamie McGonnigal, VP of Sales, at firstname.lastname@example.org.
The best way to get involved with Impactive is to download our app on the App Store or Google Play Store and find a campaign or organization to get involved with. Learn more about joining campaigns as a volunteer here.
Yes! Using a branded voter registration page from an Impactive partner, prospective voters can request absentee ballots depending on the laws in their states.
For friends and family messaging, yes: volunteers text their personal contacts using their phone number (so their contacts will know who’s messaging them!). Pre-scripted texts are sent through volunteers’ native texting apps, such as iMessage.
For peer-to-peer text messages, no: message recipients do not see volunteers’ personal phone numbers. Texts will be sent through Impactive using a randomly-generated phone number, and responses will be viewable in volunteers’ Impactive inboxes.
Volunteers can reach out to their personal networks to get involved and take action. A single message makes someone 10% more likely to take action themselves.
Upload a list of phone numbers to facilitate thousands of 1:1 text conversations per hour between volunteers and voters. 90% of text messages are opened within the first 3 minutes of receiving them.
Send mass text messages to your opted-in subscribers and volunteers with fundraising appeals, announcements, calls to action, and more.
Volunteers can invite their friends and build teams to compete against each other to reach the top of the leaderboard.
Volunteers can share a personal video (or photo) about why they support your campaign, initiative, or organization.
Volunteers can easily report back on the conversations they’re having, either online or in the field.
Volunteers can share written content, media, or video links to Facebook, Twitter, and other social media sites.
Volunteers can match their personal contacts with the national voter file, filtering on party affiliation and voting frequency. This feature is optional and can be disabled for non-profit organizations.
Create a branded, customized landing page where anyone can check their voter registration and find all the information they need to vote by mail or in person.
Anyone can opt in to take action with just two clicks from their phone.
Measure each individual volunteer’s engagement via custom, trackable short links in peer-to-peer, friend-to-friend, or broadcast texting.
Set up your Impactive account in minutes, or connect with our sales team to learn how Impactive can benefit your organization.