target contact matching

Upload a list of individuals for volunteers to target; they'll match their personal contacts to that universe, revealing opportunities for friend-to-friend outreach. 


Target Contact Matching

Relational Organizing

Relational organizing is the single most effective way to drive voter turnout. Instead of cold texting voters, match target lists to volunteers’ personal contacts so they can make a more impactful connection with their friend or family member. 

Suggested Contacts to Reach

Volunteers will see stars next to contacts that the campaign recommends they reach out to. They can filter their list of contacts to show only recommended contacts within a specific district, allowing for highly targeted outreach. 

Sync Data to CRM

Volunteers can fill reports on conversations with their contacts, automatically syncing data to campaign CRMs. Impactive integrates with NGP VAN, EveryAction, Salsa Labs, and Political Data Inc (PDI). 

Ready to get started?

Connect with our sales team to learn how Impactive can benefit your organization.


Votes, Senator Smith’s Margin of Victory
Voters Contacted Over 18 Hours
Volunteers on Impactive
Voters Reached
Actions Performed
Share of Votes Received

“Council Districts 1 and 7 had low contact rates for cold texting, so we utilized Friend-to-Friend texting to curate a better experience and garner a higher response rate from voters. Friend-to-Friend texting helped our campaign do vote planning and vote tripling with voters, led to easier and better contact rates due to warmer, friendlier messages, and encouraged volunteers to come back because of how easy and fun it was.”

- Team Smith for Senate


Friends and Family Messaging 

Volunteers can reach out to their personal networks to get involved and take action. A single message makes someone 10% more likely to take action themselves.


Peer-to-Peer Texting 

Upload a list of phone numbers to facilitate thousands of 1:1 text conversations per hour between volunteers and voters. 90% of text messages are opened within the first 3 minutes of receiving them.


Broadcast Texting 

Send mass text messages to your opted-in subscribers and volunteers with fundraising appeals, announcements, calls to action, and more.


Teams and Leaderboards 

Volunteers can invite their friends and build teams to compete against each other to reach the top of the leaderboard.


Video Story Collection

Volunteers can share a personal video (or photo) about why they support your campaign, initiative, or organization.


Open Canvassing 

Volunteers can easily report back on the conversations they’re having, either online or in the field.


Social Media Sharing 

Volunteers can share written content, media, or video links to Facebook, Twitter, and other social media sites.


Voter File Matching 

Volunteers can match their personal contacts with the national voter file, filtering on party affiliation and voting frequency. This feature is optional and can be disabled for non-profit organizations. 


Branded Voter Registration Page 

Create a branded, customized landing page where anyone can check their voter registration and find all the information they need to vote by mail or in person.


Seamless Mobile Opt-In 

Anyone can opt in to take action with just two clicks from their phone.


Trackable Custom Links 

Measure each individual volunteer’s engagement via custom, trackable short links in peer-to-peer, friend-to-friend, or broadcast texting.


Target Contact Matching 

Upload a target list to allow your volunteers to engage with personal contacts that match that list.

Ready to get started?

Connect with our sales team to learn how Impactive can benefit your organization.

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