Measure each individual volunteer’s engagement via custom, trackable short links used in peer-to-peer or broadcast texting, or friends and family messaging (currently in beta).
Use custom links to track engagement among recipients of peer-to-peer text messages
Measure each volunteer’s impact with their own custom links sent to friends and family
Michigan Liberation responded quickly to COVID-19 by promoting safe voting by mail. As a result, the organization generated 800,000 mail-in ballots during the state primary, with 85% turned in and counted by Election Day.