The Indiana Democratic Party faces the challenge of organizing voters in a state typically associated with Republican wins. However, the state party leads an integrated organizing network of campaigns and county parties to garner as many Democratic votes as possible. Ahead of the 2022 midterms, the Indiana Democratic Party offered Impactive licenses to its affiliated partners to promote coordinated organizing efforts across the state.
Following the 2020 election cycle, the Indiana Democratic Party (IDP) began preparing for the 2022 midterms with a new plan to conduct year-round organizing via campaigns and county parties. To achieve this evergreen organizing vision, IDP knew they needed an organizing platform that was both robust enough for state-wide collaboration and intuitive enough for both staff and volunteers to pick up easily.
IDP had previously laced together multiple tools to conduct this multifaceted organizing program, but administrators and volunteers alike were growing weary of the many trainings and logins required to run a program across multiple platforms. Fortunately, Impactive’s all-in-one suite was the perfect solution to gather all of the state party’s organizing efforts into one hub.
The Indiana Democratic Party was especially thrilled with Impactive’s newly-launched predictive dialer, which eventually became a key outreach tool for the party's affiliated campaigns. Soon after partnering with Impactive, the state party began to train county parties and local campaigns on the platform so organizers on the ground could scale their outreach into the midterms.
Across Indiana, campaigns and county parties started to use Peer-to-Peer Texting and Phone Banking to spread the word about candidates and get out the vote for Election Day. Even campaigns or county parties that never before had access to digital outreach tools quickly found success using Impactive. Affiliates included:
As a result of the combined efforts of the Indiana Democratic Party and its affiliated campaigns, Democratic organizers using Impactive reached over 642,000 voters and sent over a million texts to build a Democratic base in Indiana.
This impressive mobilization by the Indiana Democratic Party, county parties, and campaigns is a crucial step toward making progressive impact in Indiana. We at Impactive are grateful for the chance to offer organizing solutions for Indiana leaders, and we look forward to working with IDP to continue building year-round engagement programs that lay the groundwork for 2024.
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