Grow a donor list with text messaging, one of the highest-converting outreach channels. Use dynamic script variables to personalize appeals for segmented lists of contacts.
If subscribers respond to broadcast messages without using a keyword, staffers can carry on two-way conversations right from the inbox, just like with Peer-to-Peer Texting.
Filter subscribers based on forms filled out, location, voting history, and more. Measure message performance with A/B testing or segmented lists of subscribers.
Bartosz Kumor, Relational Voter Program Manager at Community Change Action. Community Change Action and its many affiliates nationwide leverage a variety of Impactive tools.
“We’ve been using Broadcast Texting to recruit volunteers to our weekly relational text banks. A bunch of people turned up to our meeting because we used it. Broadcast is becoming a really popular tool at Community Change, not just for our relational program, so this will be an exciting initiative for us.”
campaigns and organizations trust Impactive to organize and mobilize their volunteers.
10DLC refers to a set of texting regulations enforced by mobile carriers like Verizon and AT&T. With these regulations, political campaigns and organizations sending SMS or MMS messages (via both Peer-to-Peer Texting and Broadcast Texting) must register for 10DLC or face possible fines and blocked messages.
Impactive facilitates the registration process through our messaging vendor, Twilio, for all clients looking to send SMS or MMS texts. All you need to do is fill out and submit Impactive’s registration form with brand information, including business name, address, and type. We’ll do the rest.
10DLC registration timing varies significantly; while many registrations are accepted within a few days, others take up to a few weeks if additional information is requested. You can stay updated on your registration by viewing a status tracker on the peer-to-peer or broadcast pages of the admin dashboard. While your registration is pending, we recommend keeping texting to a minimum to avoid carrier-imposed consequences.
We strongly recommend our clients to follow other guidelines set by 10DLC regulations, like identifying your organization as the sender in initial outbound messages. Find Impactive’s best practices for minimizing list errors and opt-out rates in our Help Center here.
Broadcast texting is an outreach method that allows organizers to send mass text messages to a list of opted-in recipients. While peer-to-peer texting enables one-to-one contact between volunteers and contacts, broadcast texting allows you to send a message to thousands (and even millions) of people at once.
Broadcast texting is best used to quickly disseminate fundraising, advocacy, and rapid response messages. You can even use broadcast messaging to send updates, reminders, and event information to subscribed supporters.