Relational organizing (also known as friend-to-friend outreach) is the single most effective way to mobilize, as evidenced by our best-in-class impact studies. Harness the power of personal connections with Impactive’s leading relational organizing toolkit.
Volunteers are the most powerful messengers for your organization. Whether recruiting supporters, voters, donors, or attendees, invites from trusted contacts are the best way to achieve your goals.
Conduct high-impact canvassing by assigning lists of target contacts to volunteers and inviting them to reach out directly to those they know. Sync volunteers’ reports directly to NGP VAN and other CRMs.
Send Friends and Family Messaging actions to volunteers based on where they live, what language they speak, or whether or not they have contacts in a certain district or zip code. Volunteers will see blue stars next to their contacts marked as targets by the campaign.
Mauree Turner of the Oklahoma House of Representatives. Mauree made history as the first publicly non-binary elected official in the US and the first Muslim member of the Oklahoma legislature.
“Impactive allows you to sync your contact list so you and your volunteers can text folks you know in addition to cold texting. When COVID hit we weren't sure how to motivate people to volunteer, so being able to text with us was wonderful -- and when we paired that with people being able to text people they knew first, it was even better. Impactive helped us turn out a new electorate altogether and was our most sought-after form of volunteering."
campaigns and organizations trust Impactive to organize and mobilize their volunteers.
Relational organizing (aka friend-to-friend outreach) is the act of mobilizing the people that you know and persuading them to take action. This organizing tactic can be used to get out the vote, increase petition signatures, spread awareness, fundraise, and much more.
Relational organizing is proven to be one of the most effective methods for mobilization, as evidenced in our peer-reviewed studies. Read more about the studies here.
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