Friends and Family Messaging

Friends and family messaging allows volunteers to reach out to their personal networks to help them get involved and take action. Our flagship relational organizing study, conducted in partnership with Columbia University, proved that personal contact from a friend or family member is the most effective way to boost voter turnout.


Friends and Family Messaging

Relational Organizing

Volunteers are the most powerful messengers for your organization. Whether you're recruiting supporters, leaders, donors, or attendees, an invite from a friend or family member is the most effective way to grow your community. 

Event Recruitment

Increase event turnout and build community when volunteers invite their close networks to in-person or virtual events. Easily link events’ RSVP forms in text scripts to capture signups seamlessly.

Grassroots Fundraising

Encourage volunteers to build their own fundraising teams, and integrate your friend-to-friend texting outreach with ActBlue or your regular donation platform. 

Ready to get started?

Connect with our sales team to learn how Impactive can benefit your organization.


Clients Since 2017
Registered Volunteers
Voter Registration Checks in 2020
Voters in Volunteers’ Networks
Messages Sent in 2020

“Impactive allows you to sync your contact list so you and your volunteers can text folks you know in addition to cold texting. When COVID hit we weren't sure how to motivate people to still help volunteer so being able to text with us was wonderful, and when we paired that with people being able to text people they knew first was even better. Impactive helped us turn out a new electorate altogether and was our most sought after form of volunteering."

- Mauree Turner, OK House Representative


Friends and Family Messaging 

Volunteers can reach out to their personal networks to get involved and take action. A single message makes someone 10% more likely to take action themselves.


Peer-to-Peer Texting 

Upload a list of phone numbers to facilitate thousands of 1:1 text conversations per hour between volunteers and voters. 90% of text messages are opened within the first 3 minutes of receiving them.


Broadcast Texting 

Send mass text messages to your opted-in subscribers and volunteers with fundraising appeals, announcements, calls to action, and more.


Teams and Leaderboards 

Volunteers can invite their friends and build teams to compete against each other to reach the top of the leaderboard.


Video Story Collection

Volunteers can share a personal video (or photo) about why they support your campaign, initiative, or organization.


Open Canvassing 

Volunteers can easily report back on the conversations they’re having, either online or in the field.


Social Media Sharing 

Volunteers can share written content, media, or video links to Facebook, Twitter, and other social media sites.


Voter File Matching 

Volunteers can match their personal contacts with the national voter file, filtering on party affiliation and voting frequency. This feature is optional and can be disabled for non-profit organizations. 


Branded Voter Registration Page 

Create a branded, customized landing page where anyone can check their voter registration and find all the information they need to vote by mail or in person.


Seamless Mobile Opt-In 

Anyone can opt in to take action with just two clicks from their phone.


Trackable Custom Links 

Measure each individual volunteer’s engagement via custom, trackable short links in peer-to-peer, friend-to-friend, or broadcast texting.


Target Contact Matching 

Upload a target list to allow your volunteers to engage with personal contacts that match that list.

Ready to get started?

Connect with our sales team to learn how Impactive can benefit your organization.

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