Relational organizing (also known as friend-to-friend outreach) is the single most effective way to mobilize, as evidenced by our best-in-class impact studies. Harness the power of personal connections with Impactive’s leading relational organizing toolkit.

A Friends and Family Messaging conversation on the Impactive mobile app.

Relational Organizing

Volunteers are the most powerful messengers for your organization. Whether recruiting supporters, voters, donors, or attendees, invites from trusted contacts are the best way to achieve your goals.

Community Organizing

Conduct high-impact canvassing by assigning lists of target contacts to volunteers and inviting them to reach out directly to those they know. Sync volunteers’ reports directly to NGP VAN and other CRMs.

Advanced Targeting

Send Friends and Family Messaging actions to volunteers based on where they live, what language they speak, or whether or not they have contacts in a certain district or zip code. Volunteers will see blue stars next to their contacts marked as targets by the campaign.

Trusted by:

Mauree Turner of the Oklahoma House of Representatives. Mauree made history as the first publicly non-binary elected official in the US and the first Muslim member of the Oklahoma legislature.

Mauree Turner
OK House of Representatives

“Impactive allows you to sync your contact list so you and your volunteers can text folks you know in addition to cold texting. When COVID hit we weren't sure how to motivate people to volunteer, so being able to text with us was wonderful -- and when we paired that with people being able to text people they knew first, it was even better. Impactive helped us turn out a new electorate altogether and was our most sought-after form of volunteering."


campaigns and organizations trust Impactive to organize and mobilize their volunteers.

ready to get started?



Relational organizing isn’t new: it’s been the most effective form of outreach for decades. Our goal is to make it easy. Scale up your relational program with these features:
Voting History

Volunteers can target friends who vote infrequently.

Event Recruitment

Link RSVP forms in text scripts to build an audience.

Multimedia Support

Send images or GIFs for more engaging outreach.

Geographic Targeting

Assign actions to volunteers based on district or zip code.

Multiple Outreach Methods

Volunteers can reach out by text, email, social DM, and more.

Custom Data

Volunteers can report on custom fields synced to VAN.

CRM Integrations

Sync data to NGP VAN, PDI, Salsa Labs, and more.

Automated Follow-Up

Automatically trigger a second action after one is completed.

Multiple Languages

Run program in English, Spanish, Korean, and more upon request.

relational organizing faqs

What is relational organizing?
Does relational organizing work?
Interested in learning more?
Learn more about relational organizing and find other helpful strategy tips on our blog.

our impact




Registered Volunteers


Messages Sent in 2020


Clients Since 2017

Why Impactive?



Our platform is trusted by leading organizations like DCCC and the League of Conservation Voters. With constant security updates and frequent security audits, you can trust that your program is safe with us.



We’re experts in providing tools that activate relationship-driven mobilization. Impact organizations of all sizes use our platform to connect to supporters and their personal networks to spark collective action.



Our tools are streamlined and easy to use for the ultimate admin and volunteer experience. Plus, our support team can help you customize Impactive to your program’s unique needs.

Impactive Includes:

... plus Video Story Collection, Social Media Amplification, and much more 🎉

ready to get started?

Connect with our sales team to learn more about how Impactive can benefit your organization, or create your account to get started.
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