Peer-to-Peer Texting

Supercharge your outreach with our battle-tested Peer-to-Peer Texting tool and reach thousands of contacts per hour. Plus, manage text conversations easily on a streamlined inbox built for speed.

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A Friends and Family Messaging conversation on the Impactive mobile app.

List Management

Filter contacts based on whether they received a certain script, responded to messages, or other custom fields, then cut new lists for follow-up. Upload lists manually or programmatically sync them from your CRM.

Custom Reporting

Export pre-built data reports or create custom reports to measure program results or A/B testing outcomes. Filter reports based on geography, scripts, or custom fields, then schedule reports to be delivered to your inbox daily.

Texting Safeguards

Impactive protects your text campaigns by automatically monitoring opt-out keywords, limiting frequent messages to individual contacts, skipping landlines and disconnected numbers, filtering out numbers with recent errors, and much more to ensure best-in-class 10DLC compliance.

Benjamin Hoffman
Campaign Manager
Erik Bottcher for NY City Council

“We wanted to find a tool that allowed us to do both Peer-to-Peer Texting and relational messaging in one application. The price point for the Standard plan was just right for us as a smaller campaign. In the end, the fantastic customer support and the team’s commitment to partnering with us closely made the onboarding process very easy.”


campaigns and organizations trust Impactive to organize and mobilize their volunteers.

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Volunteers have sent hundreds of millions of messages on Impactive on behalf of leading campaigns and advocacy organizations. Here’s how they did it:
Web and Mobile

Volunteers can text bank from phones or computers.

Response Handling

Reassign conversations to active volunteers or staff.

Dynamic Scripts

Personalize scripts with dynamic variables like name or custom data.

Volunteer Protection

Abusive messages are filtered, and hostile contacts can be blocked.

10DLC Protections

Monitor carrier message errors, ensure delivery, and save money.

Tags and Custom Fields

Create tags and custom fields for volunteers to fill on outreach reports.

CRM Integrations

Sync your data from NGP VAN, ActBlue, Salsa Labs, and PDI to keep your records organized and updated.

Real-Time Monitoring

Edit scripts without pausing your text bank.

Data Access

Query a live database or build a custom pipeline with S3 sync.

10DLC & your texting program

Wondering how evolving “10DLC” regulations will affect your texting program? We’re 10DLC experts, with hundreds of millions of messages sent; our team will help you send texts without hassle. 
What is 10DLC?

“10DLC” is the colloquial term used in this industry to refer to evolving texting regulations enforced by mobile carriers like Verizon and AT&T. (If you were wondering, 10DLC technically refers to “10-digit long code,” which is a standard 10-digit phone number.) 

These regulations mean that all organizations doing texting (electoral, nonprofit, etc.) are required to register their “brand” and receive approval from third-party vetting agencies before they can send texts.

How do I register for 10DLC?

You’ll submit a straightforward registration form right within Impactive, and we’ll facilitate the rest. To submit your registration, all you’ll need is simple organization info like legal name, EIN, address, etc. Learn more about the registration process here

Political entities (campaigns, parties, PACs, etc.) may need to first obtain a Campaign Verify token before they can submit their registration form in Impactive; when you fill out your registration form in Impactive, we’ll let you know if you need to complete that process first. 

When can I start texting? 

10DLC registration must be submitted and approved before you can send any texts. Current registration timelines are anywhere from 1-3 weeks; unfortunately, there’s no way to expedite this process, as it’s managed by third parties. Given these timelines, we encourage all clients to register ASAP to get the process moving.

After you submit your registration form, you’ll be able to monitor your registration’s progress with our built-in status tracker within Impactive; you’ll receive emails when you’re approved for Peer-to-Peer Texting and Broadcast Texting, respectively. 

What else do I need to know?

We strongly recommend our clients to follow other guidelines set by 10DLC regulations, like Registration via Impactive is completely free, though if you’re a political entity requiring a Campaign Verify token, you’ll need to pay Campaign Verify’s $95 one-time fee. 

Even if you’ve registered before with a different vendor, you’ll need to re-register with Impactive; registration applies only to a specific texting “lane”, per-vendor. 

After your registration is approved, you’ll still need to take care to adhere to texting compliance best practices like identifying your brand in your scripts, including opt-out language in each initial message, and more. Those best practices are summarized here

To read more about 10DLC and what you can expect when you run your texting program this cycle, read our blog post here.

P2p Texting faqs

What is peer-to-peer texting?
How do you use peer-to-peer messaging?
Interested in learning more?
Learn more about peer-to-peer texting strategy and find other helpful tips on our blog.


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Why Impactive?



Our platform is trusted by leading organizations like DCCC and the League of Conservation Voters. With constant security updates and frequent security audits, you can trust that your program is safe with us.



We’re experts in providing tools that activate relationship-driven mobilization. Impact organizations of all sizes use our platform to connect to supporters and their personal networks to spark collective action.



Our tools are streamlined and easy to use for the ultimate admin and volunteer experience. Plus, our support team can help you customize Impactive to your program’s unique needs.

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