Peer-to-Peer Texting

Conduct high-volume strategic outreach via text. With a streamlined inbox built for speed, your volunteers can reach thousands of voters per hour. Our Peer-to-Peer Texting toolkit is battle-tested and proven to help campaigns and organizations of any size conduct outreach.

The messaging inbox within Impactive's mobile app.

List Management

Filter contacts based on whether they received a certain script, responded to messages, or other custom fields, then cut new lists for follow-up. Leverage Impactive’s API to programmatically load new lists or sync from your CRM.

Custom Reporting

Export pre-built data reports or create custom reports to measure program results or A/B testing outcomes. Filter reports based on geography, scripts, or custom fields, then schedule reports to be delivered to your inbox daily.

Texting Safeguards

Impactive automatically monitors opt-out keywords, prevents messaging contacts too frequently, skips landlines and disconnected numbers, filters out numbers with recent errors, and much more to ensure 10DLC compliance.

Trusted by:

Benjamin Hoffman, Campaign Manager for Erik Bottcher for NY City Council. Bottcher campaign volunteers filled thousands of reports on NY voters ahead of the NY City Council primary.

Benjamin Hoffman
Campaign Manager
Erik Bottcher for NY City Council

“We wanted to find a tool that allowed us to do both Peer-to-Peer Texting and relational messaging in one application. The price point for the Standard plan was just right for us as a smaller campaign. In the end, the fantastic customer support and the team’s commitment to partnering with us closely made the onboarding process very easy.”


campaigns and organizations trust Impactive to organize and mobilize their volunteers.

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Volunteers have sent hundreds of millions of messages on Impactive on behalf of leading campaigns and advocacy organizations. Here’s how they did it:
Web and Mobile

Volunteers can text bank from phones or computers.

Response Handling

Reassign conversations to active volunteers or staff.

Dynamic Scripts

Personalize scripts with dynamic variables.

Volunteer Protection

Abusive messages are filtered, and hostile contacts can be blocked.

Transparent Delivery

Monitor carrier message errors, save money, and ensure delivery.

Tags and Custom Fields

Create custom tags and fields for volunteers to report on.

Daily Reports

Schedule automated performance reports right to your inbox.

CRM Integrations

Sync data to NGP VAN, PDI, Salsa Labs, and more.

Data Access

Query a live database or build a custom pipeline with S3 sync.

10DLC & your texting program

Wondering how new 10DLC regulations will affect your texting program? Our team is prepared to help you send your texts without hassle.
What is 10DLC?

10DLC refers to a set of texting regulations enforced by mobile carriers like Verizon and AT&T. With these regulations, political campaigns and organizations sending SMS or MMS messages (via both Peer-to-Peer Texting and Broadcast Texting) must register for 10DLC or face possible fines and blocked messages.

How do I register for 10DLC?

Impactive facilitates the registration process through our messaging vendor, Twilio, for all clients looking to send SMS or MMS texts. All you need to do is fill out and submit Impactive’s registration form with brand information, including business name, address, and type. We’ll do the rest.

Can I start texting right away after submitting my registration form?

10DLC registration timing varies significantly; while many registrations are accepted within a few days, others take up to a few weeks if additional information is requested. You can stay updated on your registration by viewing a status tracker on the peer-to-peer or broadcast pages of the admin dashboard. While your registration is pending, we recommend keeping texting to a minimum to avoid carrier-imposed consequences.

What else do I need to know?

We strongly recommend our clients to follow other guidelines set by 10DLC regulations, like identifying your organization as the sender in initial outbound messages. Find Impactive’s best practices for minimizing list errors and opt-out rates in our Help Center here.

To read more about 10DLC and what you can expect when you run your texting program this cycle, read our blog post here.

P2p Texting faqs

What is peer-to-peer texting?
How do you use peer-to-peer messaging?
Interested in learning more?
Learn more about peer-to-peer texting strategy and find other helpful tips on our blog.

our impact




Registered Volunteers


Messages Sent in 2020


Clients Since 2017

Why Impactive?


Support & Training

Our team of veteran organizers knows what it takes to run robust, nationwide organizing programs. Our hands-on trainings, strategy workshops, and constant support are second-to-none. We’ll meet your goals together, whether you’re focused on member growth, fundraising, persuasion, or mobilization.


Data & insights

With all of your mobilization and volunteer data in one place, you’ll have unprecedented insight into real-time performance of your program. Make optimizations by monitoring customized reports delivered straight to your inbox, and access all of your data anywhere via seamless integrations to NGP VAN, PDI, Salsa Labs, and more.


Reliability & Security

Impactive is built to scale by leading performance engineers, including system reliability leaders from Fortune 500 companies. In 2020, our clients sent over 200 million messages with no major outages and no major security breaches. We conduct ongoing third-party security audits and frequent performance maintenance to keep your program running smoothly.

Impactive Includes:

... plus Video Story Collection, Social Media Amplification, and much more 🎉

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Connect with our sales team to learn more about how Impactive can benefit your organization, or create your account to get started.
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