Michigan Liberation

976,737
Messages Sent
347,886
Actions Performed
105,346
Voters Reached

"Impactive was amazing: we reached people that ordinarily we would not have reached. People who were not on anybody’s list. We had a lot of success in getting people registered and getting people to vote."

- Earl Burton, Justice Reform Organizer with Michigan Liberation

While the 2020 election results had many of us on the edge of our seats, few states delivered news as highly-anticipated as Michigan—and our partners at Michigan Liberation are to thank for the key moments that determined the outcome. Michigan Liberation is a statewide network of people and Michigan organizations working together to end the criminalization of Black families and communities of color. Impactive is an honored partner to Michigan Liberation’s work in grassroots organizing, leadership development, lobbying and electoral canvassing to push for reform in the state’s criminal justice system.

Michigan Liberation joined Impactive at first to grow their friend-to-friend relational organizing program, and spread the word about endorsed candidates (from the top of the ticket to local office), but GOTV quickly changed in the face of the pandemic. Michigan Liberation quickly turned to all avenues of communication—from known contacts to uploaded lists for peer-to-peer—to promote their political organizing activities, namely mobilizing voting safely by mail. As a result, Michigan Liberation fostered the delivery of 800,000 mail-in votes during the state primary, and 85% of the votes were turned in and counted before Election Day.

The primary text campaigns they sent were related to voter registration, support ID for issue areas such as criminal justice reform. Moving forward, Michigan liberation plans to activate their community of hundreds of volunteers and community leaders to help pass legislation that will end the criminalization of Black families and communities of color, and support local candidates in Michigan.

We are thrilled to be a part of Michigan Liberation’s impact, and look forward to working together to facilitate democratic participation for vital civil liberties reform in the state of Michigan.

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