Frequently asked questions

What is Impactive?

Impactive is a digital organizing platform used by campaigns, advocacy organizations, and nonprofits to build movements and drive action. The platform offers best-in-class tools for peer-to-peer texting, broadcast messaging, relational organizing, phone banking, forms, and more, all in one convenient hub for admins and volunteers.

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How is Impactive different from other organizing tools?

Impactive combines multiple tools into one streamlined system, making it easy to manage outreach without switching between platforms. It supports large-scale programs with high message volumes, offers integrations with key tools like NGP VAN and PDI, and provides unmatched client support.

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Who uses Impactive?

Impactive is used by Democratic campaigns, such as the Biden campaign, progressive advocacy groups like Black Voters Matter, unions like SEIU, and nonprofits like HeadCount. Clients range from local candidates to national organizations running voter registration, turnout, and relational organizing programs across the country.

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Does Impactive offer Peer-to-Peer Texting?

Yes, Impactive offers Peer-to-Peer Texting. This feature enables one-to-one messaging with new contacts (such as voters). Campaigns and organizations can:

•  Write initial outreach scripts and canned responses for volunteers to use.
•  Conduct direct outreach while remaining compliant with texting regulations.
•  Gather data during conversations using tags and custom fields tied to each contact.

Does Impactive offer Broadcast Texting/Blast SMS?

Yes, Impactive offers Broadcast Texting/Blast SMS. This feature allows organizations to reach large audiences in a single click. They can:

• Send mass messages to subscribed contacts, with the option for one-to-one follow-up conversations.
• Use short codes or 10DLC for delivery, depending on their program needs.
• Automate workflows with opt-in SMS, keyword-based triggers, and automated response scripts.
• Integrate with ActBlue to connect outreach with fundraising efforts.

Does Impactive offer Phone Banking?

Yes, Impactive offers Phone Banking. This feature enables organizations to connect with voters through efficient, volunteer-driven phone outreach. They can:

• Use a predictive dialer to connect callers only with contacts who pick up the phone.
• Build and manage scripts using an admin- and caller-friendly interface.
• Enable volunteers to make calls directly from a web browser or Impactive's mobile app.

Does Impactive offer Relational Organizing?

Yes, Impactive offers Relational Organizing. This feature empowers volunteers and supporters to reach out directly to existing contacts, making outreach more personal and effective. Organizations can:

• Enable volunteers to sync their contacts, which are automatically matched to the voter file.
• Send messages and fill reports based on custom scripts and response tracking.
• Upload lists of target contacts to help volunteers prioritize outreach to high-value individuals.

How is pricing structured?

Impactive offers two main pricing plans:

• Standard Plan: $50 per month, which includes full platform access and best-in-class client support through office hours, training, and ticketing.
•  Enterprise Plan: Starting at $1,000 per month, which includes custom onboarding, a dedicated client strategist, data integration assistance, and ongoing strategic support.

Usage costs vary by feature:

• Peer-to-peer and broadcast SMS: 2.5¢ per segment
• MMS: 5¢ per message
• Phone banking: 5¢ per dial
• Voter registration and forms: First 1,000 completions per month are free, then $0.08 per additional submission

Custom quotes are available; rates are often discounted for bulk commitments.

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Is there a help center or knowledge base?

Impactive offers a Help Center at support.impactive.io, where users can find step-by-step guides and training materials. Clients also receive best-in-class support, with an average email/direct message response time of 15 minutes or less. In addition, Impactive hosts weekly admin trainings every Tuesday and open office hours every Thursday.