Frequently Asked Questions

Do text messages get sent from volunteers’ phone numbers?

For Friends and Family Messaging, yes: volunteers text their personal contacts using their phone number (so their contacts will know who’s messaging them!). Pre-scripted texts are sent through volunteers’ native texting apps, such as iMessage.

For Peer-to-Peer Texting, no: message recipients do not see volunteers’ personal phone numbers. Texts will be sent through Impactive using a randomly-generated phone number, and responses will be viewable in volunteers’ Impactive inboxes.

How can I volunteer with campaigns and causes on Impactive?

The best way to get involved with Impactive is to download our app on the App Store or Google Play Store and find a campaign or organization to get involved with. Learn more about joining campaigns as a volunteer here.

Can we get a white-labeled app for our organization?

Impactive partners with select Enterprise level clients to create white-labeled apps with custom branding and functionality. We’ll meet to determine your objectives, then Impactive’s product and engineering team will develop the white-labeled app with ongoing revisions as needed. For more information about the white-labeling process, including pricing, please contact Jamie McGonnigal, VP of Sales, at

How do we set up an integration with NGP VAN or Political Data Inc. (PDI)?

Integrations are managed in the Impactive administrator dashboard. This article offers a video tutorial to help you integrate your tools.

How can I learn more about the administrator dashboard?

This article shares more detail about managing volunteers and contacts in the Impactive administrator dashboard. For more help using Impactive as an administrator, check out our Help Center.

How can we analyze data from our Impactive actions?

Administrators can view data from their Impactive actions on the administrator dashboard. For example, after a peer-to-peer SMS campaign, administrators can view how many messages were sent by volunteers, how many conversations were initiated, how many tags were filed, and more. Administrators can also export data to a CSV, which is promptly emailed to all administrators on the campaign license after the CSV is requested through the Impactive administrator dashboard.

How can we fundraise on Impactive?

Impactive partners share fundraising links from campaigns on ActBlue, GoFundMe, and more with their volunteers. Volunteers can distribute these links via Friends and Family Messaging, Peer-to-Peer Texting, Broadcast Texting, or Social Media Amplification to spread the word. Administrators can also create “Open a Webpage” actions that direct volunteers directly to fundraising pages.

Can we use Impactive for voter registration?

Yes! Hundreds of clients have used Impactive for voter registration over the last several years. Any organization can distribute voter registration information via Friends and Family Messaging, Peer-to-Peer Texting, or Broadcast Texting. Take registration drives one step further by helping volunteers leverage Canvassing to identify unregistered contacts in their network and distribute registration information.

Can we use Impactive if we use another vendor for SMS?

Yes! Many clients use our Friends and Family Messaging, Social Media Amplification, and Canvassing features without using Peer-to-Peer Texting. We work with many clients who have other SMS partnerships.

How do we get started with Peer-to-Peer Texting?

Peer-to-Peer Texting is simple on Impactive. After activating an Impactive license (get started here), clients can set up a Peer-to-Peer Texting action, write scripts, upload a list of contacts, and invite volunteers or staff. In just a few clicks, volunteers or staff can begin reaching out to voters, supporters, or other contacts.

Does Impactive offer trainings or webinars to help us onboard?

Yes! Organizations on our Professional and Enterprise plans receive an organizing and campaign strategy workshop to help them integrate Impactive into their current programming. In addition, Enterprise clients receive a dedicated Client Strategy Advisor who is always available to answer questions and troubleshoot. Organizations on our Standard plan are encouraged to visit our Help Center for helpful videos and articles.

How quickly can we get started?

Our team can move quickly to activate your campaign. Start by reaching out to schedule a demo; after speaking with you, we can typically activate new licenses within 24 hours.

What are some example use cases for Impactive?

Impactive is the perfect tool for any campaign, advocacy organization, community-based organization, union, or nonprofit trying to build an audience and engage volunteers in positive social impact.

For example, advocacy organizations use Impactive to spread the word about upcoming events or petitions (Friends and Family Messaging, Peer-to-Peer Texting, or Broadcast Texting). Campaigns use Impactive to send volunteers into the field to identify supporters (Canvassing) or get out the vote (Peer-to-Peer Texting, Phone Banking). Unions use Impactive to increase membership through personal invitations from existing members (Friends and Family Messaging). Nonprofits use Impactive to raise money (Friends and Family Messaging or Broadcast Texting).

For more examples of how our partners use Impactive, browse our case studies.

Why did Outvote rebrand to Impactive?

Outvote rebranded to Impactive to make clear that our mission is to help any and all progressive campaigns, social impact organizations, and advocacy groups. Read more about our rebrand here

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