Our goal at Impactive has always been to pack as much functionality as possible into our comprehensive outreach and engagement program. We’ve always focused on cutting-edge digital organizing tools, but fundraising is an equally critical goal for virtually all campaigns and organizations; plus, field and fundraising are being blended more than ever in 2024’s digital landscape. Ultimately, we want to help the left raise more money and achieve more impact. 

That’s why we’re thrilled to announce our brand-new ActBlue integration. We’re making it easier than ever to raise money with the outreach tools you already know and love, like texting and relational organizing. Plus, our integration with ActBlue will provide you with even more data on your contacts to help you optimize your campaigns. 

Here are all the features now available with this launch: 

  • Include ActBlue fundraising links in your texting scripts and measure fundraising performance: If you use an ActBlue URL in your texting script (for Peer-to-Peer Texting, Broadcast Texting, or Friends and Family Messaging), Impactive will automatically measure how many recipients donated to that ActBlue contribution form via that Impactive action. You’ll see fundraising stats alongside all of the other comprehensive metrics you already track for your actions. SMS fundraising is already proven to generate strong return on investment; now you can measure that ROI right within Impactive! 
  • Automated, ongoing import of ActBlue donors as contacts: Take advantage of key fundraising moments ASAP, because your ActBlue donors are already imported as contacts in Impactive. Set up the integration once, and donors will flow automatically into Impactive to be used in a Peer-to-Peer Texting or Broadcast Texting campaign. Admins can also import in a specific list of donors from a specific timeframe. ActBlue joins our existing integrations (NGP VAN, PDI, and Salsa Labs) as yet another option to import contacts.

  • Filter and segment contact lists by ActBlue donation data: Impactive already offers industry-leading contact filtering capabilities that allow you to cut new contact list segments right within Impactive (no import/export required). Now, we’ve added ActBlue donation data as a new option for filtering contact lists. Cut lists of contacts who donated certain amounts, donated in certain time frames, and/or donated via certain Impactive actions. Even more powerful - that data can be combined with other organizing data from Impactive (last texting contact, ZIP code, links clicked, and more) for super-targeted contact lists to use in your next campaign. 

Not an Impactive client yet? We can fix that! Get started here and kickstart your SMS fundraising campaigns, text banks or phone banks, a relational organizing program, and a wide variety of other options to power your impact in 2024 and beyond. 

Have questions? Need help? We’re always here for you. If you’re not a client yet, you can schedule an Impactive demo here. You can also reach out to our support team at support@impactive.io

Jun 6, 2024
Impactive News