PAST Webinar

Leveraging Impactive for Fundraising in 2022

Monday, November 1, 2021

Fundraising is one of the most important parts of running a sustainable and successful campaign. But asking for donations can be a tricky request; it often requires more than just a solicitation. At scale, fundraising requires thoughtful strategy and coordination.


In this webinar, we focused on ways for electoral campaigns to fundraise effectively using digital tools and techniques in 2022. We shared best practices for communicating efficiently and impactfully with donors and ultimately yielding more success from fundraising outreach. Additionally, we discussed:

  • How to use broadcast and relational messaging to reach new donors and boost fundraising
  • Tips for creating attention-grabbing scripts and outreach messages to boost donation rates
  • Ways to harness the power of an all-in-one suite to streamline coordination for outreach efforts like fundraising
  • And more!


Panelists included:

  • Juliet Albin, Senior Sales Executive at Impactive
  • Ilana Kaplan, VP of Client Strategy at Impactive
  • Michael Beckendorf, Business Development Manager at Opt-In Strategies

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