PAST Webinar

Organizing at Scale: State Party Strategies for 2022

Thursday, November 18, 2021

Campaigns and voters alike are gearing up for 2022, another crucial year for American politics. The 2020 and 2021 election cycles proved that digital organizing tactics are more important than ever, and it’s never too early to start organizing. So how can Democratic state parties begin to build capacity heading into the next year? 

In this webinar, we discussed how state parties and other political organizations can organize their electorate at scale in 2022. We shared:


  • Building a substantial party infrastructure during and outside of election cycles
  • Lessons from the 2020 election that inform strategy for 2022
  • Ways to blend in-person and digital tactics for voter mobilization
  • Strengthening and building high-impact volunteer programs
  • How digital tools like Impactive can scale relational, peer-to-peer, broadcast, and phone banking programs
  • … and more!

Panelists include:

  • Anatole Jenkins, former National Director of States Organizing for Joe Biden for President and current Political Chief of Staff at the Democratic National Committee
  • Ashley Brennan, Organizing Director for the Arizona Democratic Party
  • Jamie McGonnigal, Vice President of Sales at Impactive

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