Relational organizing (also known as friend-to-friend outreach) is the single most effective way to mobilize, as evidenced by our best-in-class impact studies. Harness the power of personal connections with Impactive’s leading relational organizing toolkit.
schedule a demo
Volunteers are the most powerful messengers for your organization. Invite volunteers to share your messaging with their contacts for effective, personalized appeals.
Crowdsource contact data from volunteers by encouraging them to fill reports on people they know. Sync these reports directly to NGP VAN and other CRMs to maintain accurate outreach lists for canvassing, texting, and phone banking.
Send Friends and Family Messaging actions to volunteers based on where they live, what language they speak, or whether or not they have contacts in a certain district or zip code. Volunteers will see stars next to their contacts marked as targets by the campaign.
“Impactive allows you to sync your contact list so you and your volunteers can text folks you know in addition to cold texting. When COVID hit we weren't sure how to motivate people to volunteer, so being able to text with us was wonderful -- and when we paired that with people being able to text people they knew first, it was even better. Impactive helped us turn out a new electorate altogether and was our most sought-after form of volunteering."
campaigns and organizations trust Impactive to organize and mobilize their volunteers.
Relational organizing (aka friend-to-friend outreach) is the act of mobilizing the people that you know and persuading them to take action. This organizing tactic can be used to get out the vote, increase petition signatures, spread awareness, fundraise, and much more.
Relational organizing is proven to be one of the most effective methods for mobilization, as evidenced in our peer-reviewed studies. Read more about the studies here.
_1000.png)
_1000.png)
.png)
.png)
.png)
.png)
