PAST Webinar

Building Power With Friend-to-Friend Outreach: Best Practices for Your Relational Organizing Program

Tuesday, August 2, 2022

It’s no secret that friend-to-friend outreach (AKA relational organizing) is the most effective and accessible way to rally people for your cause. With mounting attacks on civil rights and a high-stakes midterm election ahead, engaging supporters’ personal networks and strengthening communities is more important than ever. 

In this webinar, we shared best practices for relational organizing that can drive impact for your organization or campaign. We discussed how to:

  • Persuade volunteers to dedicate time to relational outreach
  • Drive volunteers up the ladder of engagement by encouraging them to activate their networks
  • Mobilize a larger network of supporters using different tactics like house parties
  • Incorporate relational organizing into a broader field plan
  • Track the success of your relational organizing goals
  • …and more!

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