Erik Bottcher for New York City Council

1,240
Messages Sent
4,000+
Reports Filled
6,000+
Conversations with Voters

“Invest in this tool early! We knew we wanted to scale up a relational program, but due to budgeting, I waited too long to make the investment. You don’t want to miss the window of efficacy for a relational persuasion program. Make the investment early so you can hit the ground running when you ramp up the campaign.”

- Benjamin Hoffman, Campaign Manager for Erik Bottcher for NY City Council

The Erik Bottcher team used Impactive to run a direct voter contact messaging program and a distributed relational organizing program in his 2021 race for a New York City Council seat. The team’s strategic vision for their digital organizing program aimed to activate New Yorkers to have personal conversations in their communities to spread the word about Erik. 


How did Erik Bottcher’s campaign use Impactive?

The Friends of Erik Bottcher campaign built up a core team of a few hundred volunteers within just a few weeks. Those volunteers collectively knew over 3,000 personal contacts registered to vote within the district. Over the course of several months, the volunteers sent 1,240 messages and filled out over 4,000 reports on their friends, families, and neighbors.

With their volunteer program up and running, the team implemented the following tactics:

  • Happy Birthday Messages: Volunteers sent happy birthday wishes to voters from their district, leading to a personal conversation between the recipient and volunteer through peer-to-peer messaging
  • Volunteer Recruitment: Once a week, the campaign team used peer-to-peer messaging to send out volunteer recruitment messages to either digital leads or likely supporters
  • Direct Voter Contact: Staffers and volunteers sent out thousands of messages to constituents to spark conversation about Erik between supporters and voters, and sent multiple campaigns out to Get Out the (Early) Vote

The team also held a weekly Impactive Zoom training, and guided attendees on how to reach their personal networks to grow the Bottcher volunteer base.

  • Relational Texting: Volunteers sent out invitations to their personal friends and family to either discuss their support for Erik, or join training events
  • Match to Voter File: Volunteers searched for neighbors or friends in the voter file, and reported on those contacts’ support for Erik directly within the Impactive app

We spoke to Benjamin Hoffman, Campaign Manager for Erik Bottcher for NY City Council, to hear firsthand about the campaign’s experience with Impactive.

Why did you choose Impactive? 

“We wanted to find a tool that allowed us to do both peer-to-peer messaging and relational texting in one application. The price point for the Standard plan was just right for us as a smaller campaign. In the end, the fantastic customer support and the team’s commitment to partnering with us closely made the onboarding process very easy.”

What would you recommend to new campaigns getting started with their digital and relational organizing programs? 

“Invest in this tool early! We knew we wanted to scale up a relational program, but due to budgeting, I waited too long to make the investment. You don’t want to miss the window of efficacy for a relational persuasion program. Make the investment early so you can hit the ground running when you ramp up the campaign.”


To learn more about leveraging Impactive for your campaign, reach out to sales@impactive.io

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