Service Employees International Union (SEIU)





Voters Reached


Relational Contacts

At nearly 2 million members, the Service Employees International Union (SEIU) is one of the most influential forces in American labor organizing. SEIU strives to advance racial justice, improve the lives of workers, and promote a more just society. They do so by employing innovative strategies to organize and engage working people across industries – from healthcare to cleaning; from local government to child care; from fast food to higher education. Impactive is proud to support SEIU and its local affiliates in this critical mission.

During the 2020 election cycle, SEIU Locals worked together to share best practices and coordinate initiatives, via a Slack channel and a working group convened by the national team. The national team also developed a newsletter to share promising actions and proven tactics, and built their own training infrastructure to quickly set-up Locals for success.

SEIU initially joined Impactive to promote their political organizing activities, namely mobilizing members to text voters in battleground states, for the purposes of voter ID, GOTV, and vote-by-mail registration. But after recognizing the power of Impactive’s suite of digital organizing tools, they decided to put our platform to use for member organizing as well. In turn, some Locals utilized Impactive’s relational, contact matching, and segmented action assignment features to mobilize their own members to take action on internal matters.

With over 4000 total volunteers across 50 licenses, from May 1st to November 3rd, SEIU reached nearly 9 million potential voters - including over 22,000 relational contacts - on Impactive.

SEIU International and SEIU Locals took advantage of Impactive’s relational contact and social media sharing features, in addition to its Peer-to-Peer texting functionality, to generate publicity around relevant issues, and user testimonial feature, to gather stories (video and written) that were later employed across electoral and issue-based campaigns.

We are thrilled to support the SEIU’s digital organizing programs and look forward to the many creative strategies that they will continue to employ.

David Ward
SEIU's Innovation Strategist

“Impactive provided a significant boost to our digital organizing capacity during the COVID-19 pandemic and allowed us to experiment with new ways to recruit and mobilize volunteers as well as turn out voters.”


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