The Impact: Updates from May 2021

Webinar Recap

Leveraging Relational Contact for Year-Round Organizing

Panelists from Community Change Action, New Jersey Organizing Project, and Michigan People’s Campaign joined us for our most recent webinar: Leveraging Relational Contact for Year-Round Organizing. 

Relational organizing is one of the most effective methods of contact for campaigns, advocacy organizations, unions, and more. A recent study from Analyst Institute, conducted in partnership with Community Change Action and Impactive, showed that outreach from a friend or family member was shown to make a contact 6.5x more likely to sign a petition, and 8x more likely to opt-in to an organizing event than if reached through peer-to-peer texting.

Watch the recorded webinar to learn more about the findings from this research, and learn from our panelists’ best practices for year-round relational organizing. 

What’s Next

At Impactive, we know how invaluable volunteers are to our impact-focused community. Here are a few ways we’re updating our mobile app for volunteers to enjoy a more seamless experience:

  • Clearer Onboarding Flow: Volunteers are now required to enter a campaign code or search and select a campaign. 
  • Expanded Friends & Family Contact Options: In addition to text messaging, volunteers will be able to reach out to contacts via phone calls, emails, or DMs on social media. 
  • Simplified Campaign & Actions Feed: We’re launching a redesigned action feed so volunteers will be able to view content from just one campaign at a time (and switch between campaigns from a drop-down menu at the top of the screen).
  • Redesigned Team & Leaderboard Info: Soon, volunteers can check in on their teams and leaderboards in a new Leaderboard tab, making it easy to view and join top teams and view their stats.
  • And more! 

For more on our latest updates, find our May release notes here

Client Spotlight

Dream Big Nevada Logo

Dream Big Nevada is building a grassroots relational outreach program to encourage folks to get vaccinated. They’re using Peer-to-Peer Texting and Friends and Family Messaging to share vaccine information with communities of color across Las Vegas.

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