Planned Parenthood and its network of state-level affiliates used Impactive to power a national relational organizing program. The program equipped supporters with a simple way to take action and build momentum in defense of reproductive rights.
Planned Parenthood prioritized relational organizing, with affiliate chapters nationwide utilizing Impactive’s platform to activate their local volunteers. Their program followed a tiered training model, where national staff trained affiliate chapters on how to use the platform, and these teams, in turn, trained local volunteers to reach out to their personal networks. Impactive provided in-depth onboarding and support to scale this “train the trainer” approach nationwide.
Volunteers used Impactive to complete a wide range of digital actions from a single hub. Organizers sent push notifications prompting supporters to text friends about upcoming events like annual picnics, reproductive justice rallies, and a petition opposing Texas Senate Bill 8, the law that effectively banned most abortions after six weeks. Organizers used Impactive’s Open a Webpage action type to encourage volunteers to share additional petitions, voter registration links, and other advocacy resources. Supporters were also prompted to share anti-racism content on social media that highlighted the intersection between racial equity and reproductive justice.
By combining relational outreach with digital tools like social sharing and web actions, Impactive enabled Planned Parenthood to make its organizing strategy more efficient, centralized, and actionable. Whether mobilizing voters, spreading awareness, or encouraging civic participation, supporters had one unified platform to take meaningful action in just a few clicks.
Hundreds of affiliate organizers and thousands of volunteers utilized Impactive to sync over 2.6 million contacts and send over 50,000 relational messages, creating a deep well of trusted connections for the organization to draw upon during critical moments. 12,909 volunteers signed up for Impactive, a significant volunteer base that expanded Planned Parenthood’s long-term supporter readiness. Planned Parenthood’s nationwide relational organizing program, one of the few of its kind, is a powerful example of the impact of volunteer training and relational contact at scale.
%205.png)
The Iowa Senate Majority Fund used Impactive to boost voter mobilization and drive a 3x return on their fundraising texts ahead of the 2022 midterm elections.
The DCCC used Impactive for relational, texting, and calling across all battleground campaigns nationwide.
In just three months, Impactive delivered a custom, white-labelled app called Vote Joe, built to mobilize supporters through relational outreach during the height of the pandemic.
