In 2020, millions of people took action using digital organizing tools like Mobilize and Impactive. In the process, volunteers achieved tremendous successes, and organizations gained valuable learnings.
In our recent webinar, “Supercharging your Community Actions with Mobilize and Impactive,” we teamed up with organizing experts from Mobilize and the Service Employees International Union (SEIU) to discuss key learnings from organizing efforts during the 2020 election and share solutions for maximizing supporter engagement and outreach.
Jonathan Kaspari and David Ward, guest speakers from SEIU, shared the following insights they gained from SEIU’s successful mobilization of voters during the 2020 election:
In addition to these learnings, SEIU speakers encouraged organizers to create effective messaging by highlighting the immediate impact of volunteers’ actions. They also shared that including links to actions or donation pages directly within initial messages resulted in a higher action rate.
Melinda Amato, Senior Client Strategy Advisor at Impactive, and Kathleen Wein, Senior Account Executive at Mobilize, shared how Impactive and Mobilize can increase supporter engagement and impact:
SEIU continues to use Impactive and Mobilize to strengthen member engagement and outreach. This year, SEIU plans to strengthen programs on Impactive to increase member leadership, drive deeper engagement, and support internal and external advocacy efforts. We’re thrilled to partner with SEIU and look forward to seeing the innovative ways SEIU uses Impactive to power their digital organizing efforts.
Watch the full webinar here.
To learn more about using Impactive to increase supporter action, schedule a demo here.