Digital organizing is as important as ever. In 2020, over 1,000 campaigns and organizations trusted Impactive to power their digital organizing programs; as we head into 2022, we’re anticipating digital organizing efforts to expand even more.
We know that relational organizing in particular is the most effective way for campaigns and organizations to educate and empower supporters, and get out the vote. So, we’re making some changes to our pricing model to make our relational and other organizing tools more accessible for organizing teams of all sizes in 2022.
We’re reducing the monthly license fee on our Standard plan to just $50/month. This plan is best for self-sufficient campaigns and organizations that want to start organizing on Impactive right away. The Standard license gives immediate access to our Friends and Family Messaging suite, which allows organizing teams to carry out robust relational organizing programs.
Relational organizing is the single most effective way to get people to take action. In 2018, Impactive (formerly known as Outvote) partnered with Columbia University’s prestigious Data Science Institute to study the efficacy of relational organizing in the largest, most robust study on relational organizing to date. Results from this study showed that a text message from a friend via Impactive increased likelihood to vote by 8.3 percentage points in the 2018 midterms.
But that’s not all: in 2020, we partnered with advocacy organization Community Change Action and the Analyst Institute in another study to further explore the power of relational organizing. The results of this study showed that outreach from a friend or family member via Impactive makes someone 6.5x more likely to sign a petition and 8x more likely to opt-in to an organizing event than if reached by peer-to-peer texting.
Relational organizing is core to our DNA, and we know it’s the most effective tool in campaigns’ toolbox for 2022. That’s why we’re lowering our fee for Standard plans to make relational outreach and engagement as accessible as possible for campaigns and organizations of all sizes.
Of course, our Peer-to-Peer Texting and Broadcast Texting tools are also essential organizing tools, so we’re also dropping the costs of our texts to $0.03 per SMS message and $0.04 per MMS message for all license tiers. Plus, eligible campaigns and organizations can receive discounts on messages with a pre-committed contract.
We hope these changes help progressive campaigns and organizations make an impact in 2022. Interested in learning more? Schedule a demo with our sales team to learn how your team can leverage Impactive next cycle.